Poster as a form of communication. My ideas for the text.

When it came to writing text in the poster, the first thought that came to my mind , was finding the answer for the question : who this poster will be directed to.  As I focused on Barbie, poromoting ‘perfect look’ in contemporary culture and  eating disorders which are result of that, I though my audience will be females, in particular teenage girls.

I want to enhance the awareness on how media and contemporary culture are controlling us -females, by promoting attenuated body and making eye-wash of young girls, that low weight and perfect body are sources of happiness, whereas the effect is completely opposite. Girls start to fight with body wars and striving for perfect shape and look, which doesn’t exist , as the desired perfection is unreachable and because of that it’s impossible to feel satisfied with the body, as there is always something that could be improved.

This is my first draft for the text , which I’ll put in my poster but I will edit it and improve before I put it on the poster.


Statistics show, that 8 million people in the United States has an eating disorder and 85-90% of them are females. Girls start to worry about their weight between the age of 4 and 6 years old.  This too early over-worrying about appearance unfortunately ends up with suffering from anorexia and other dangerous for life   eating disorders.

Isn’t it that ,  however our bodies look like, in the subconscious we feel that it always could be better ?  The weight, shape, skin, make-up, clothes? Doesn’t it sound like vicious circle, which is like a prison for our minds  and unables us to feel  free and satisfied with our appearance  ? Where does the healthy taking care of yourself end and dangerous obsession starts??  And how much the perfection weight ? 

To answer for this questions , we  need to ask ourselves:  does the perfection exist ?  Realistically , the answer is no.

‘The Barbie effect ‘ is a metaphor for how we (females) react for promoting thin models in contemporary culture in particular consumer and fashion world. Unluckily our experience with fake model of feminity starts in childhood, when we discover Barbie doll with unrealistic body measurements. Unconfessed of this posthumanism and falsity , we wish we could look like her when we grow up: ultra slim and always perfect.  The eye-wash doesn’t end up on experiments  with Barbie dolls. It keeps to continue in teenage hood when we are  beleaguered with image of thin models in fashion magazines, scrawny mannequins in shops.

Before You stop eating and go for a diet  !Double think about it .  You don’t want to look like  living skeleton, do You ?

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