Tag Archives: gender

Objectification of woman in cultural text . Analysis.

The video underneath, is a great example of visual text , where we can clearly see objectification of status of woman.

The video clip starts actually quite innocent and wild. We can see view of nature and it’s wildness:  mountains and soaring eagle above, galloping white horses. As the raper -Kanye West is black , white horses and black eagle might suggest , that Kanye wanted to highlight races. When the artist start to rap , we can see him riding a motorbike , and after a few seconds there appears look of beautifully shaped woman , wearing high heels, who is in the shadow so we can’t really see her face. The scene, when she is laying naked on the top of the motor , looks like a scene from James Bond.  The fact that she is naked , and the way how she is posing, suggest that she is available and it’s clearly sexual.  In my opinion it’s unnatural that the theme in this video clip has changed so rapidly: from wild views on mountains into view of naked woman, posing on the motor.   Then we can see the woman-Kim Kardashian , seating on the top of the motor facing Kanye, and their movements suggest quite obviously that they are having sex.  She is still naked while he is wearing two layers of tops. She is white , he is black.. it left me with the question : does it suggest objectification of woman in the western culture ?

Another interesting thing which I have realised in the video?  The fact that HE is the one who is keeping steering while SHE is flattering him.    The last thing what Kanye is doing in the video which is also reference to the quote  ‘women as objects and men as subjects’ are the last a few words of the verse 2 : ‘ I’m tired, you tired, Jesus wept’ and after that he is lifting his arms and I think he tried to imitate Jesus hanging on the Cross.  He suggest that he is the one who has power and he (as man) is on the top of the world in he skies.


I think that this video is a reflection of nowadays culture and society. I personally didn’t like it and after I’ve watched that I got the impression that showing naked beautiful woman in the video clip doesn’t necessarily mean that he as a man admires her, it rather suggest that he is the one who has power. He is a subject and woman as an object plays a role of flattering him.

Further analysis of ” Woman as Objects-Feminist Critique”

Group discussion. Questions and answers.

1. What is the reading about?From this reading, what do you understand about the ideas of Mulvey, Berger and Foucault? What is different and similar about the ideas of these theorists ?

The reading is clearly about objectification of woman . These three theorists have quite similar opinions and they all realize that woman in everyday life, art, cinema is objectified and observed by man and the inequality of both genders .

2.Identify five ‘key words’ that you think are central to this extract.

feminism, gender, objectify, gaze, inequality

3.Identify three ‘key quotes’ that you think are central to the ideas examined in this extract.

‘Men look at women. Women watch themselves being looked at’ , ‘From earliest childhood she has been taught and persuaded to survey herself continually’ , ‘Women as objects and men as subjects’ , ‘ideas spectator is always assumed to be male and the image of woman is designed to flatter him’.

4.What is the main argument in this extract? Write a series of bullet points to summarise he argument presented in this extract.

The main argument in this extract for the topic of objectification of woman is the fact that man is a spectator and is observing and women has feeling of constantly being watched. Man is a subject and woman is an object.


Paragraph summary of the main argument presented in the extract.


According to the feminist point of view and three theorists Foucault, Mulvey and Berger, woman is seen through man eyes as an object  of desire and as a perfect product which leads to objectification of status of woman. It’s spread nowadays in adverts, art, movies.  Woman is a perfect product, which is easily exchangeable,  and her outward image plays a role of flattering man.  It starts in an early childhood when young girl is persuaded by her society to constantly survey herself. Male as a spectator gaze and judge female and it leads to constant impression of being surveyed and judged . In most visual texts , woman is an object  and man is a subject.



Women as objects and men as subjects. My own analysis of the extract.’Woman as Objects – Feminist Critique’


After I’ve read the extract for the lecture, ” Woman as Objects-Feminist Critique”  from the book ” A Queer Romance ” by Evans and Gamman, I was quie surprised when I realised that three feminist critiques whose opinions are in the exract are very similar , despite of the fact that they were living in slightly different times. John Berger discuss the way women are objectified in the represenations of Western culture , by looking at oil paintings in the European tradition . Females body appears in fine art , film, adverts and it affects cultural and personal definitions of feminity and masculnity. One sentence drawn my attention in particular : ” Men look at women. Women watch themselves being looked at ” – John Berger try to explain, that in our culture the spectator is ‘usually assumed to be male’. Later on, in the extract, there appears a sentence ( which is also Bergers opinion) ” The ideal spectator is always assumed to be male and the image of woman is designed to flatter him.” I think that today’s society reflects very well what John Berger said. I believe that objectification of females body in art, adverts(in particular), video clips, movies has big impact on how man perceive woman and how it affects both genders. Women is sen through men’s eyes as perfect product, ready to consumption , and also men observe the opposite sex ( he is a spectator ) and it leads to feelinf of being observed and judged. Female is this weaker gender and is “created to please man” .