Tag Archives: nature

Visual language as the key point of presentation

Thanks to the first project ” Inside outside” I’ve learnt new skills which I think will be useful for the next projects. One of the skills which I gained and I need to work on, is the aesthetics of visual language of presentation of the project.  I’ve learnt, that all elements of the final body of work need to work well as whole. Colours, textures, concepts, the way how I present each single piece , they need to be similar and clear and understandable form the first glance for the audience.

I found on youtube music video created by Volvo for the dance group Swedish House Mafia.

The reason why I have posted this, is that this  video is just great example of visual text , where all elements of visual language work perfectly with each other.  Incredible landscapes  with short powerful moments in connection with the song , where the slogan ” Leave the world behind You ” is repeated a few times , suggests adventures, the power of nature , unpredictability,  and wildness .  All of these features are metaphors of features of Volvo XC60.  I think that the video makes big impact on conjectural customers,  as it definitely encourages to purchase the car , as the metaphors used in the video suggest that the car has a lot to offer- it’s durable, safe, resistant,  inspiring, comfortable. In the video, it looks like the car is the best friend of the driver .

I believe , that when it comes to Interior Design and selling my ideas and work to customers , it’s very important to take care of each single piece of visual language and make it clear , understandable  from the first glance and convincing.

Has the advert convinced me for the purchase ? Definitely.

texture in black & white

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Texture can be shown also in 2d. Some time ago I made a few drawings of dried rose by using pen. It wasn’t easy task to do, because the texture was very detailed and I made the drawings in bigger scale. I was playing with tone by pressing the pen harder to the paper . I kept this piece in shades of black. I think the final effect is powerful because of the scale and deepness of colour.

Nature as a source of inspiration

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My biggest source of inspirations for the project was looking at nature .. I think that nature, in contrast to architecture and generally manmade things,  has unlimited amount of patterns, structures and it’s something pure, not planned. It’s easy to look at trees in forest : each one has so many patterns created by textures and colours. Leafes, tree barks , branches-  each part is different. While doing the project and generating ideas, I started to look at close ups , instead of looking at sometghing as whole, as a form. Thanks that, i found a lot of inspiring patterns and structures.