Tag Archives: poster

The beauty myth by Naomi Wolf.

One of  feminist theorists, who catch my attention in particular is Naomi Wolf and her book ‘The beauty myth’.

naomi wolf

In the book, the author generally speaks critically about women, that are oppressed by the pressure to fit into the false ideal of beauty. The definition of beauty is widespread in contemporary culture by  white, thin and made-up female model.

In the book I found a lot of interesting and relevant to my topic quotes.

“A cultural fixation on female thinness is not an obsession about female beauty but an obsession about female obedience.”

“Sadly, the signals that allow men and women to find the partners who most please them are scrambled by the sexual insecurity initiated by beauty thinking. A woman who is self-conscious can’t relax to let her sensuality come into play. If she is hungry she will be tense. If she is “done up” she will be on the alert for her reflection in his eyes. If she is ashamed of her body, its movement will be stilled. If she does not feel entitled to claim attention, she will not demand that airspace to shine in. If his field of vision has been boxed in by “beauty”–a box continually shrinking–he simply will not see her, his real love, standing right before him.”

“No matter what a woman’s appearance may be, it will be used to undermine what she is saying and taken to individualize – as her personal problem – observations she makes about the beauty myth in society.”

“Female thinness and youth are not in themselves next to godliness in this culture. Society really doesn’t care about women’s appearance per se. What genuinely matters is that women remain willing to let others tell them what they can and cannot have. Women are watched, in other words, not to make sure that they will “be good,” but to make sure that they will know they are being watched.”

“Dieting makes women think of ourselves as sick, religious babies.”
I think that the quotes reflect the fashion for looking perfect and thin in contemporary culture.

The power of the poster.

 I wanted to get some knowledge about posters and I looked at a few books in our university library. I found one, which  had a title that captured my attention and it made me to feel that I want to read it . It’s called ”The power of the poster ” and it’s edited by Margaret Timmers. The book  is mostly about poster development from the nineteenth  century. In the book, there are 250 illustrations of some of the best examples of poster art from the 19th and 20th centuries. The most interesting for me posters which I found in the book are the posters that include issues such women’s suffrage, the environment  and AIDS.

Most of the posters speak out about the issues relevant to the times they were produced and they are very effective .

What I’ve learnt from the book and looking at these strong examples of posters is that effective poster needs to have clear communicate and strong argument, to grab the immediate attention of the viewer and achieve intended effect, for instance to motivate and provoke the audience, make laugh, protest, reflect, react. In short, the graphic vocabulary needs to communicate. The most effective posters are dynamic force for change.

Underneath are two examples of posters which catch my attention and are linked with the theme of feminism and objectification of women.

your body..

do women...







Poster as a form of communication. My ideas for the text.

When it came to writing text in the poster, the first thought that came to my mind , was finding the answer for the question : who this poster will be directed to.  As I focused on Barbie, poromoting ‘perfect look’ in contemporary culture and  eating disorders which are result of that, I though my audience will be females, in particular teenage girls.

I want to enhance the awareness on how media and contemporary culture are controlling us -females, by promoting attenuated body and making eye-wash of young girls, that low weight and perfect body are sources of happiness, whereas the effect is completely opposite. Girls start to fight with body wars and striving for perfect shape and look, which doesn’t exist , as the desired perfection is unreachable and because of that it’s impossible to feel satisfied with the body, as there is always something that could be improved.

This is my first draft for the text , which I’ll put in my poster but I will edit it and improve before I put it on the poster.


Statistics show, that 8 million people in the United States has an eating disorder and 85-90% of them are females. Girls start to worry about their weight between the age of 4 and 6 years old.  This too early over-worrying about appearance unfortunately ends up with suffering from anorexia and other dangerous for life   eating disorders.

Isn’t it that ,  however our bodies look like, in the subconscious we feel that it always could be better ?  The weight, shape, skin, make-up, clothes? Doesn’t it sound like vicious circle, which is like a prison for our minds  and unables us to feel  free and satisfied with our appearance  ? Where does the healthy taking care of yourself end and dangerous obsession starts??  And how much the perfection weight ? 

To answer for this questions , we  need to ask ourselves:  does the perfection exist ?  Realistically , the answer is no.

‘The Barbie effect ‘ is a metaphor for how we (females) react for promoting thin models in contemporary culture in particular consumer and fashion world. Unluckily our experience with fake model of feminity starts in childhood, when we discover Barbie doll with unrealistic body measurements. Unconfessed of this posthumanism and falsity , we wish we could look like her when we grow up: ultra slim and always perfect.  The eye-wash doesn’t end up on experiments  with Barbie dolls. It keeps to continue in teenage hood when we are  beleaguered with image of thin models in fashion magazines, scrawny mannequins in shops.

Before You stop eating and go for a diet  !Double think about it .  You don’t want to look like  living skeleton, do You ?

My first drafts of the poster

20150203_015644            20150203_015918    20150203_020100

I undertook these pictures with my phone-camera and they are not so clear and the best quality. On the internet, I found the video which promotes helping people with eating disorders. I found it very inspirational and I used the image of anorectic girl looking into the mirror , but instead of reflection of girl who thinks she is fat, I glued picture of Barbie .

This is the video :

The imagery is black&white and the sentences and the title is in pink colour, which I associate with Barbie. I made three different compositions and in the spaces between pictures I will insert text . I like the idea of the thought bubbles because they make the imagery to be more clear, but because of them, I won’t have a lot of space for the text.  hey are only first drafts and I will try to improve and develop them further.